ABOUT FLS
FROM FRAGMENTATION
TO SYSTEM SOLUTION
FLS is intentionally structured to build sustainable youth sports infrastructure, not isolated seasonal programs.
Current Youth Sports
- Multiple clubs and organizations
- Separate fees for every season
- Travel across multiple locations
- Early single-sport specialization
- Disconnected development pathways
- Inconsistent coaching and programming
First Love Sports
- One membership-based model
- One location, multiple sports
- More predictable family costs
- Multi-sport athlete development
- Clear progression from rec to elite
- Structured coaching and community integration
HOW FIRST LOVE SPORTS WORKS
A connected system built to reduce cost, simplify access, and support long-term athlete development.
Built on Three Core Principles
Community Forward
Built around place.
FLS is structured around a centralized, location-based model that brings families, athletes, and programming together in one place.
- One location, consistent access
- Stronger community connection
- More efficient facility utilization
Holistic Development
Built for the whole athlete.
Development is embedded across the entire system—not isolated to one level.
- Multi-sport participation
- Physical literacy + character development
- Long-term growth over early specialization
Progressive Access
Built for the right path.
Athletes move through structured pathways based on readiness and commitment.
- Clear progression from entry to elite
- Developmentally appropriate advancement
- Opportunity without pressure
Access Points
Recreation League
The foundation of the ecosystem.
Designed to build participation, retention, and love of sport through structured, multi-sport engagement.
Regional League
The intermediate development tier.
Introduces greater structure, commitment, and sport-specific refinement.
Elite Travel Teams
The advanced performance layer.
For athletes ready for higher levels of competition, training, and commitment.
FOUNDER
Dr. Sarah Solomon Ed.D.
Director/Founder
Doctorate Sports Leadership
AVCA All American
WAC Champion
Coach, Educator, and Researcher
Why I Built First Love Sports
“I built First Love Sports because I’ve lived the youth sports system from every angle and know how difficult it has become for families to navigate.
As an athlete, coach, educator, researcher, and parent, I have seen the same challenges show up again and again: rising costs, disconnected programs, multiple fees, too many locations, and a system that often asks families to carry more than they should.
I created FLS to offer a different model. One that simplifies access, reduces cost friction, and creates a more connected pathway for athlete development through one system rather than many disconnected parts.
First Love Sports is rooted in the belief that youth sports can be structured better and that when it is, athletes, families, and communities all benefit.”